Daisy Wheel

THE CHALLENGE
Daisy Wheel was facing a User Acquisition challenge. The app was not representing a young woman's view of breast health prevention.
Healthcare & Wellness Desktop
ABOUT THE APP

Daisy Wheel is an application for breast cancer prevention for teenage girls.

It’s part of the Girl’s Program of Get In Touch Foundation, a non-profit organization that provides breast health initiatives to educate women and men in the crusade against breast cancer.

DESIGNING AN ACTION PLAN

Our scope was to reveal teenagers’ motivations and practices to maintain a good health, in order to increase user acquisition.

PHASE 1

Understanding the User’s Perception

Given the sensitive and personal nature of the topic, we used Rapid Contextual Design Interviews to identify the following insights,

  • Teenagers perceive preventive care as an activity for older women.
  • The influence of people’s experiences close to them has an impact on their perception of preventive care.
  • Information needs to be simple and clear for them to trust it.

PHASE 2

Redefining Features Based on User Research

In 1 on 1 interviews with Daisy Wheel users we discovered that,

  • Teenagers get check up only when something is wrong. They believe good habits will keep them healthy.
  • >Personal experiences make a big impact on how they perceive health.
  • They find information through search engines and share it through social media.
  • They don't trust rumors or information that is too technical.

PHASE 3

Improving Daisy Wheel’s User Acquisition

Our UX Research revealed insights to transform Daisy Wheel into an app that adapts to teenagers’ current behaviors and perceptions. We improved user acquisition by,

  • Incorporating Video Testimonials to showcase people sharing the experience with breast cancer..
  • Designing an inspirational quote section to raise awareness and build a community..
  • Implementing a gamified section to engage users.

DESIGNING WITH USERS' MOTIVATIONS IN MIND DRIVES USER ACQUISITION

Daisy Wheel was able to create breast cancer awareness on teenagers by designing an app that met their needs.
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