Daisy Wheel

Daisy Wheel is an application for breast cancer prevention for teenage girls.

Daisy Wheel has having a hard time reaching and creating awareness.

THE CHALLENGE

Understand a young woman's perception of breast health to increase User Acquisition.


However given the insecure nature of adolescence and the sensitive and personal nature of the topic, a method that allowed for us to be indirect was required.

THE METHOD

Rapid Contextual Design Interviews helped us understand young women, and learn how they think of and perceive health.

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UX FINDINGS

Our analysis of the girl's responses provided insight into three main categories

  1. Prevention is for older women
  2. Those close to me encourage me to take action
  3. I don't pay attention to information that is too technical

UX SOLUTIONS

To adapt to the girl's current behaviors and practices, we created three task-flows for Daisy Wheel's new process

Video Testimonials.

Knowing that girls are more influenced by their own experiences, or those of people close to them, there exist a great opportunity to showcase testimonials of people sharing their experiences with breast cancer.

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Inspirational Quotes

The concept of quotes and photos was inspired by the need of raising awareness. Girls would be encouraged to share photos within the Daisy Wheel community —all app users— and through social media.

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Gamification

Since trust in the source leads to action, our aim was to create an experience that was friendly, personal and approachable.

Knowing that the user is already aware of the fact that good habits lead to health , we discovered an opportunity to encourage and empower girls to build such habits and to become aware of their own health at an early age.

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