Daisy Wheel is a breast cancer prevention app for female teenagers.
It’s part of the Girl’s Program of Get In Touch Foundation, a non-profit organization that provides breast health initiatives to educate women and men in the crusade against breast cancer.
Our scope was to reveal teenagers’ motivations and practices to maintain a good health, in order to increase user acquisition.
Given the sensitive and personal nature of the topic, we used Rapid Contextual Design Interviews to identify the following insights,
In 1 on 1 interviews with Daisy Wheel users we discovered that,
Our UX Research revealed insights to transform Daisy Wheel into an app that adapts to teenagers’ current behaviors and perceptions. We improved user acquisition by,
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