Increase Mobile Engagement by Turning Users' Feedback into Solutions

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Fulfilled Users Make a Profitable Business

You will learn how to turn users’ feedback into visual solutions to boost your mobile app’s engagement. We will discuss some of the most common mistakes in mobile apps and the best ways to approach them.

WEBINAR ASSETS

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Participants

Diana Arvayo

UX Researcher

Misael León

Product Designer

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Increase Mobile Engagement by Turning Users' Feedback into Solutions

You will learn how to turn users’ feedback into visual solutions to boost your mobile app’s engagement. We will discuss some of the most common mistakes in mobile apps and the best ways to approach them.

Participants

Diana Arvayo

UX Researcher

Misael León

Product Designer

WEBINAR SUMMARY

Webinar Slides

What Is the Main Problem with Mobile App Engagement?

This text is extracted from minute 2:07

On average mobile apps have an abandon rate as high as 77%. Product teams put a lot of effort on building a product, and even though people download it they are not staying.

Why Do Mobile Apps Have Engagement Problems ?

This text is extracted from minute 3:33

1. – Confusing onboarding.

  • Too much information in one screen
  • Long and boring onboarding process

To avoid confusing onboarding processes you can run a series of interview to gather feedback on how the product fits in people’s life

Types of onboarding

  • Benefit -Oriented
  • Function-Oriented
  • Feature-Oriented

2. – Long Profile

  • Asking for too much information. Do you really need the phone number right away?
  • Asking for all of the data at once
  • “Trapping” users by filling a long profile before letting them use the app first

To solve this problem you need to define your target audience. You can look in your metrics to see who is visiting you or interview users. The main goal is to understand your users to define what is the necessary information you need to gather.

3. – Version limitation

  • Limiting the experience with an incomplete version
  • Tracking users into buying features they haven’t experienced yet
  • Locking core features away. Drawing apps? Free up all the brushes!

To solve this problem you can use A/B testing to understand what is most valuable for users.

4.- Complicated Settings

  • Don’t make them read a “manual”
  • Complicated settings will scare users away
  • Having users set your app when you could present configuration

To avoid complicated settings you can run Usability Tests to identify the lower points in the user journey. You can experience first hand where users are having trouble.

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