Impact Your Business Growth Integrating Analytics and UX

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You will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product

WEBINAR ASSETS

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Save your spot!

Participants

Denisse Gutierrez

UX Researcher

Miguel Medina

UX/UI Designer

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Impact Your Business Growth Integrating Analytics and UX

You will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product

Participants

Denisse Gutierrez

UX Researcher

Miguel Medina

UX/UI Designer

WEBINAR SUMMARY

Webinar Slides

From Analytics to Business Actions

This text is extracted from minute 2:33

Are you using your data to make better business decisions? Most of app owners take a dive in Google Analytics and they start a guesswork trying to find the best action for solutions. They base their solutions in their own experiences and not user feedback.

One of the most common tools project managers like is AB testing. The problem with AB testing is that they spend time designing two different User Interface based only on their assumptions. And if that doesn’t work, they look for something else and it can become a never-ending process.

Analytics data tell us the what, where and when but there is still something missing, the WHY.

  • Why are my people not engaging with my product?
  • Why are they leaving after a specific page?
  • Why aren’t they making any purchase?

How Can We Get Insights from Data?

This text is extracted from minute 4:52

Just talk to your users! Do that before building any solution. This is not expensive or a difficult task to do. We need only five current or potential users to have a trustful estimation of how users perceive your product. The following chart could help you to choose a UX method depending on what is your red flag in Analytics,

How to Understand our Users’ Behavior?

This text is extracted from minute 14:02

14:02

How to Build the Best Product?

This text is extracted from minute 17:44
  1. Identify red flags on Google Analytics. Based on your business goals.
  2. Understand your users’ behavior. With UX methods such as interviews, Usability Testing, etc.
  3. Apply user feedback to your product. Knowing the WHY users are behaving in certain way will help you come up with better solutions.
  4. Iterate design. Your product may change through time and you have to be in a constant evolution. Your guide will be your users.

Not just track Analytics, but constantly learn from your users’ behavior and that will lead you to reach your business goals and engage with your customers even more every time.

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