Generative Research

Observe people using products in their contexts to gain a nuanced understanding of their behaviors and perspectives

Generative Research PROCESS

Formulate a hypothesis

Formulate a hypothesis of the problem you are trying to solve. Describe the challenges of your research, the aspirations, focus areas, the guiding principles and the design objectives.

Plan your Activities

Based on your hypothesis prepare the toolkit and materials needed to represent the experiences of the user within the defined framework Set the stage and the size of the research group Construct and sequence your own co-design activities Make a workshop pilot to spot opportunities for improvement

Facilitate the workshop

Use your communication skills Empathize with the participants in a human way Identify leaders and opposers in the group Capture everything that happens during the session Actively engage with people

Interpret the results

Dispose irrelevant insights Single out the most relevant quotes for each individual person Look for emerging patterns Visually document your findings in a story form Brainstorm design ideas

Why is it useful?

It helps to discover what people know and feel to later inspire the design of an artifact, a service or a system. Generative Research is a great tool to empathize with users and collect knowledge that is difficult to express with words.