Do It Yourself

Remote Moderated Research

A method adapted from traditional usability testing techniques, that relies on screen-sharing software between the researcher and participants.
When to use it: Research

Experience View Mapping

Is a map of the interations across different channels and stages of the product / service cycle from the users point of view.
When to use it: Analysis

Backcasting Method

A strategic planning method used to connect desirable long term future scenarios to the present situation through participatory activities.
When to use it: Research

The Love and Break up Letter

A personal letter written to a product often reveals profound insights about what people value and expect from the objects in their everyday lives.
When to use it: Research

Card Sorting Method

Exploring the users mental model by having them organizing concepts that are similar to one another
When to use it: Analisys

Semantic Diferential

It’s a survey-based method that measures people’s reactions to a concept presented within a scale of opposite or gradual adjectives.
When to use it: Research