You spent a lot of time and effort “going mobile.” You finally have your offering out there, in the hands of all those mobile phone users. But, are they using it? Does it satisfy your travelers needs?

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Do you even measure the usability of your booking app?

If you don’t, you’re running blind!

A recent study from reveals that 69% of travelers say that they still prefer to book on their laptop instead of their phone because of lousy usability of mobile apps. The entire experience of searching, selecting, and booking in mobile is difficult and takes too long when you’re using a smartphone. People find it much easier and faster to do it on desktop.

Usability is crucial.

Usability, the Scapegoat in Product Development.

Usability is always “guilty,” the favorite one to blame.

If your product is struggling with user retention, conversion, or acquisition, “it is because the usability is poor.”

Usability is not an exclusive concept for software products, it applies to any product. The ISO 9241-11 standard defines usability as, “the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.”

Usability defines how easy and pleasant people find your product.

Why Usability is Important for a Booking App

It is important because the entire experience of searching, selecting, and booking in mobile device is much too complex and travelers don’t want to waste their time.

How to Improve Usability

The first thing is to measure the usability of your booking app.

There are a different methods and activities to evaluate how easy or difficult people find your product.

Here’s a few of methods and activities to start,

anywhere and connects you to your travelers around the world. No need to worry about geographical location.

What Kind of Metrics Do I Get with Usability Testing?

Usability is Just the Beginning

With a lot of options to choose from, travelers will gravitate towards the best apps, those that will help them the most and offer the best experience before and during their trip.

Usability testing is not a one-time thing. It is important to continue measuring the usability of your product to improve it and continue to offer your travelers with the best booking tool possible.

Learn more about usability in mobile apps

If you’d like to know more about this topic be sure to check our webinar “Win Bookings by Preventing Usability Problems in Mobile Apps”. We will present a review of the top ten OTA Apps in the market.

You will see the most common mistakes that booking apps make and how to avoid them in your own apps.

If you have any questions, drop me a line at