Understand your Audience’s Motivations

Generative Research is a great tool to generate meaningful insights about the habits and lifestyles of their users.

About this workshop

Generative Research is a powerful framework for innovation. It involves a series of collaboration exercises in which users reveal aspects of their personal experiences. By utilizing tangible artifacts, participants communicate emotions that are often difficult to express with words.

AIMED FOR,

    • Founders
      Understand your users’ needs from scratch
    • Project Managers
      Learn new ways to collect user feedback beyond a traditional survey
    • Designers
      Learn different methodologies to improve your user research skills

YOU WILL LEARN TO,

Understand the Generative Research framework to get richer qualitative insights
Design and customize hands-on exercises to gather meaningful user feedback
Dig deeper to uncover unspoken desires, expectations, and lifestyle habits.

AFTER THIS WORKSHOP YOU WILL HAVE

Know how to design and test a personalized exercise to gather user insights
Understand the Generative Research tools and how to mix them to collect richer information
Validate your exercise with users and iterate, as needed
Learn to go deeper into your users’ emotions and aspirations
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