Sureify is an educational service that helps millennials understand and create a personalized life insurance plan.
The site offers entry-level information regarding the different types of life insurance and the most common concepts using everyday language.
Our scope was to increase Sureify’s conversion by understanding a young adult's perception to life.
Through Generative Research we were able to identify,
In 1 on 1 sessions with Sureify users we discovered,
Our UX Research unveiled insights to implement new features that transformed Sureify into a more engaging app by,
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