Spork is an iOS app to discover exclusive real-time promotions in nearby restaurants.
The app allows users to share, favorite, rate, list and sort promotions to manage their experience.
Our scope was to increase Spork's conversion by evaluating the app in a variety of usability principles such as learnability, efficiency, and satisfaction.
Through Usability Testing and Rapid Paper Prototyping we were able to identify that,
In 1 on 1 interviews with Sporks users we discovered,
Our UX Research unveiled insights to implement new features that transformed Spock into a more intuitive app by,
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