THE CHALLENGE
Shopwell was facing a user engagement challenge, with user retention at just 10% six weeks after signing up.
Our task was to discover users’ motivations and goals while interacting with Shopwell, and ultimately, to offer a more productive experience through updating the User Interface.
THE METHOD
We began our usability tests with Remote Moderated Research (RMR) using video chat and screen sharing software.
UX FINDINGS
Through our research we were able to identify important user insights:
- Users do in fact want help with their healthy eating and grocery shopping habits.
- Accessing nutritional information must be fast and easy.
- Scan is the most appreciated ShopWell feature.
UX SOLUTIONS
ShopWell was validated by the fact that users do want help with their healthy eating and grocery shopping habits.
Welcome Wizard
To help create instant rapport, our first solution is to introduce a Welcome Wizard that includes a simple, personalized registration process as well as a quick presentation of the app’s most valuable features.
Restyling of the User Interface
Knowing that users expect to access nutritional information quickly and easily, our second solution is a restyling of the User Interface, beginning with: Content hierarchy, The use of clear language, A unified color palette and typography, Simple and clean iconography, And legibility and contrast through the use of cards and buttons.
Scan as the core feature
Scan was recognized and ShopWell’s most valuable feature as it is the easiest and fastest way to validate an item. As such, the third solution is to place Scan as the core feature, making it handy at all times.
