ShopWell

THE CHALLENGE
Shopwell was losing 90% of their daily active users. Here's how we increased their user engagement.
Healthcare & Wellness Mobile
ABOUT THE APP

ShopWell is a free website and app that scores foods on how well they meet the users’ unique nutritional needs.

ShopWell eliminates the hassle of reading nutrition labels. Users are able to shop smarter to eat better.

DESIGNING AN ACTION PLAN

We began our usability tests with Remote Moderated Research (RMR) using video chat and screen sharing software.

PHASE 1

Understanding Users’ Motivations

Through Remote Moderated Research and Card Sorting we were able to identify that,

  • Users want to get help when doing grocery shopping to buy products that meet their diet needs.
  • Access to nutritional information must be simple so users can better engage with the product.
  • Label scanning is the most appreciated ShopWell feature.

PHASE 2

Restructuring Content Architecture Based on User Research

In 1 on 1 interviews with Shopwell’s users we discovered that,

  • Users needed to validate a product before trusting it.
  • Users wanted easy access to the most relevant information.
  • Family members' diet restrictions play an important role in the user's grocery shopping habits.
  • Personalized messages are key for users to trust product recommendations.

PHASE 3

Improving ShopWell’s User Engagement

Our UX Research unveiled insights to implement new features that transformed ShopWell into a more intuitive app by,

  • Implementing a new sign up process to showcase ShopWell’s most valuable features.
  • Featuring personalized product recommendations based on users' location and profile.
  • Placing SCAN as the core feature to speed up barcode reading.
  • Incorporating a family member section so users can markspecific needs.

UNDERSTANDING USER EXPECTATIONS INCREASES ENGAGEMENT

ShopWell's user engagement rate increased when data-driven decisions were made based on from User Research insights.
TAKE A LOOK AT MORE PROJECTS

Cogia Intelligence

Cogia Intelligence is a powerful web and social media monitoring system.

SEE FULL PROJECT

Daisy Wheel

Daisy Wheel is an application for breast cancer prevention for teenage girls.

SEE FULL PROJECT

Meet your UX Team

Design isn't just about aesthetics, it's about the strategy behind your business. Your success is our success.

Contact Us!

Contact Request