ShopWell

ShopWell is a free website and app that scores foods on how well they meet the users’ unique nutritional needs.

By eliminating the hassle of reading nutrition labels, users are able to shop smarter and eat better.

THE CHALLENGE

Shopwell was facing a user engagement challenge, with user retention at just 10% six weeks after signing up.


Our task was to discover users’ motivations and goals while interacting with Shopwell, and ultimately, to offer a more productive experience through updating the User Interface.

THE METHOD

We began our usability tests with Remote Moderated Research (RMR) using video chat and screen sharing software.

Analysis Image

UX FINDINGS

Through our research we were able to identify important user insights:

  1. Users do in fact want help with their healthy eating and grocery shopping habits.
  2. Accessing nutritional information must be fast and easy.
  3. Scan is the most appreciated ShopWell feature.

UX SOLUTIONS

ShopWell was validated by the fact that users do want help with their healthy eating and grocery shopping habits.

Welcome Wizard

To help create instant rapport, our first solution is to introduce a Welcome Wizard that includes a simple, personalized registration process as well as a quick presentation of the app’s most valuable features.

client_image_ui

Restyling of the User Interface

Knowing that users expect to access nutritional information quickly and easily, our second solution is a restyling of the User Interface, beginning with: Content hierarchy, The use of clear language, A unified color palette and typography, Simple and clean iconography, And legibility and contrast through the use of cards and buttons.

client_image_ui

Scan as the core feature

Scan was recognized and ShopWell’s most valuable feature as it is the easiest and fastest way to validate an item. As such, the third solution is to place Scan as the core feature, making it handy at all times.

client_image_ui
TAKE A LOOK AT MORE PROJECTS

Cogia Intelligence

Cogia Intelligence is a powerful web and social media monitoring system.

SEE FULL PROJECT

Daisy Wheel

Daisy Wheel is an application for breast cancer prevention for teenage girls.

SEE FULL PROJECT

Want to know more? Let’s Talk!

Call us at (408) 890-2115

Or let us call you