ShopWell is a free website and app that scores foods on how well they meet the users’ unique nutritional needs.
By eliminating the hassle of reading nutrition labels, users are able to shop smarter and eat better.
Shopwell was facing a user engagement challenge, with user retention at just 10% six weeks after signing up.
We began our usability tests with Remote Moderated Research (RMR) using video chat and screen sharing software.
Through our research we were able to identify important user insights:
ShopWell was validated by the fact that users do want help with their healthy eating and grocery shopping habits.
To help create instant rapport, our first solution is to introduce a Welcome Wizard that includes a simple, personalized registration process as well as a quick presentation of the app’s most valuable features.
Knowing that users expect to access nutritional information quickly and easily, our second solution is a restyling of the User Interface, beginning with: Content hierarchy, The use of clear language, A unified color palette and typography, Simple and clean iconography, And legibility and contrast through the use of cards and buttons.
Scan was recognized and ShopWell’s most valuable feature as it is the easiest and fastest way to validate an item. As such, the third solution is to place Scan as the core feature, making it handy at all times.