Olset is an Information as a Service (IaaS) software company developing new and innovative hotel booking technologies.
Their aim is to expedite the booking process and increase conversions for their Travel Industry partners.
Our scope was to increase Crowdswell's user engagement by understanding the users' expectations and simplifying the app.
Through Contextual Inquiry we were able to identify that,
In 1 on 1 interviews with Olset users we discovered,
Our UX Research unveiled insights to implement new features that transformed Olset into a more engaging app by,
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