Mapillary

THE CHALLENGE
THE CHALLENGE

Identify usability issues and task flow problems that users face in the app.

Artificial Intelligence Mobile
ABOUT THE APP

Mapillary is a service for crowdsourcing street level photos.

geolocated photo sequences with simple tools such as smartphones and action cameras.

DESIGNING AN ACTION PLAN

We conducted Remote Moderated Research (RMR) in the form of usability tests via video chat and screen sharing software.

PHASE 1

Understanding Users’ Challenges

  • Users struggle with the Mapillary mobile app loading time. It became a barrier for user engagement.
  • The app performance was seen as an issue by users.
  • Users lost interest in the app due to the amount of time and bandwidth required to upload a sequence.

PHASE 2

Redefining Mapillary Based on User Research

  • The app’s GPS dependency limited the user’s ability to create a photo sequence.
  • Users struggle to locate, edit and merge broken sequences.
  • The uploading process uses a great amount of bandwidth, at times stretching out for days, and negatively affects user commitment.

PHASE 3

Improving Mapillary User Engagement

Our UX Research unveiled insights to implement new features that transformed Mapillary into a more intuitive app by,

  • Removing the GPS dependency to allow users to use the app with their GPS signals on or off.
  • Providing thumbnails of each sequence in chronological order for easy identification.
  • Including three simple editing features: rotate, manual face blur and image deletion. Allowing users to selectively upload a sequence with the ability to pause in between.

Understanding Users’ Expectations Increase Engagement

Mapillary’s engagement increased when a redesign was made based on the insights from our UX Research.
TAKE A LOOK AT MORE PROJECTS

Daisy Wheel

Daisy Wheel is an application for breast cancer prevention for teenage girls.

SEE FULL PROJECT

Spork App

Spork is an iOS app to discover exclusive real-time promotions in nearby restaurants.

SEE FULL PROJECT

Meet your UX Team

Design isn't just about aesthetics, it's about the strategy behind your business. Your success is our success.

Contact Us!

Contact Request