Cogia Intelligence

THE CHALLENGE
Cogia Intelligence was facing a user engagement challenge. The complexity of the app overwhelmed its users.
Market Analysis Desktop
ABOUT THE APP

Cogia Intelligence is a powerful web and social media monitoring system.

Cogia Intelligence was facing a user engagement challenge. The complexity of the app overwhelmed its users.

DESIGNING AN ACTION PLAN

Our scope was to increase user engagement by improving the app's information architecture.

PHASE 1

Understanding Users' Expectations

Through Card Sorting and Usability Testing we were able to identify that:

  • Users preferred to navigate through data from general to specific
  • Users felt lost with most of the features due to the large amount of widget options.
  • Categorization was teh most important feature, yet it was difficult to use since it was in the settings section

PHASE 2

Redesigning Information Structure Based on User Research

During 1 on 1 interviews with Cogia Intelligence’s users we discovered,

  • Users valued the ability to categorize data via filtering by topics.
  • Users felt overwhelmed because of the amount of time spent on figuring out how the app works.
  • Main actions like filtering & monitoring required multiple steps to be completed.
  • Users wanted to feel in control when interacting with complex flows, such as selecting and adding widgets to their dashboard.

PHASE 3

Improving Cogia’s User Engagement

Our UX Research unveiled insights to implement new features that transformed Cogia Intelligence into a more intuitive app by,

  • Creating a categorization and search feature. Users can now filter the information by topics, sources or saved queries.
  • Redefining the settings section to allow users to maximize widget utilization.
  • Redesigning the workflow with content hierarchy.

Structuring Information Increases User Engagement

Users can't engage with an app that doesn't feel intuitive for them. Cogia boosted its engagement with out based in our UX research.
TAKE A LOOK AT MORE PROJECTS

Cogia Intelligence

Cogia Intelligence is a powerful web and social media monitoring system.

SEE FULL PROJECT

Cogia Intelligence

Cogia Intelligence is a powerful web and social media monitoring system.

SEE FULL PROJECT

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Design isn't just about aesthetics, it's about the strategy behind your business. Your success is our success.

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