Bidaway is a website that uses an auction process for a chance to win a reduced hotel fare.
Alternatively, if users prefer not to participate in the bidding process, the site allows them to buy and book directly at a competitive price.
Our scope was to increase conversion by identifying if Bidway met users’ expectations when deciding vacation destinations.
Through Kano Analysis we were able to identify that,
In 1 on 1 interviews with Bidaway users we discovered,
Our UX Research unveiled insights to implement a new feature to inspire Bidaway users and drive conversion by adding new sections like,
Design isn't just about aesthetics, it's about the strategy behind your business. Your success is our success.Contact Us!