Validate Your Product with Usability Testing

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Fulfilled Users Make a Profitable Business

Contrary to popular belief Usability Testing is not expensive and it is not limited to Designers. Product teams can use it to create solutions based on objective evidence that comes directly from the users.

You’ll learn to

  • Create better products, faster
  • Discover what your users really value
  • Avoid wasting time and development effort based on what you learn from your users
  • Launch products that users surely will love

WEBINAR ASSETS

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Participants

Diana Arvayo

UX Researcher

Monica Tye

Product Owner

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Validate Your Product with Usability Testing

Contrary to popular belief Usability Testing is not expensive and it is not limited to Designers. Product teams can use it to create solutions based on objective evidence that comes directly from the users.

You’ll learn to

  • Create better products, faster
  • Discover what your users really value
  • Avoid wasting time and development effort based on what you learn from your users
  • Launch products that users surely will love

Participants

Diana Arvayo

UX Researcher

Monica Tye

Product Owner

WEBINAR SUMMARY

Webinar Slides

Software Development team challenges when developing a product

This text is extracted from minute 1:32

Rework is one of the most common challenges in the software industry. 50% of a developer’s time during a project is spent doing rework. UX can help you decide that numbers. Most product teams want to move fast, but don’t implement UX practices. The reality is that not learning from users is more expensive at the end.

“For every $1 invested in UX the ROI can be anywhere from $10 to $100!”

How Usability Testing Can Help You Validate Your Product

This text is extracted from minute 3:20

Usability testing is a great way to validate your product, before starting to write code. However, there is a myth around it. Some companies believe that implementing usability testing will be time consuming. The reality is that the process can be as lean as 24 hours and avoid months of rework.

Usability testing is an opportunity to have a casual conversation with your users to understand how they are using your product and how it fits into their lives.

How to Run Usability Testing to Validate Your Product

This text is extracted from minute 10:00

The beauty of usability testing is that you can use it in different phases of your product. You can run tests,

  • Before you launch your products
  • When you want to improve your metrics
  • To validate a new feature or an idea

Here are are seven steps that will help you run usability testings,

1.- Set the goal

Define what part of your product you want to test. The more specific you are the deeper you can go in the test and learn.

  • Set the goal based on your prototypes
  • Features to test
  • Workflows (Login, Edit, etc)

2.- Define the audience

  • No family, no friends
  • Ask for lists of people who have contacted customer service or the help desk
  • Look for users in their natural habitats
  • Use social media, for example MeetUp!, LinkedIn groups, Slack communities
  • Reward them

3.- Write the task you will test

  • Consider the goal of the study
  • Avoid having micro-steps
  • Give the test participant a goal but avoid describing the steps

4.- Prepare the setting and recording device

  • Practice reading your script aloud
  • Identify if you need an observer. If you do, be sure to have an audio recording device

5.- Run the session

  • Make them feel comfortable
  • Remind them, “We are evaluating the product, not you.”
  • Remind them, “Your feedback will help us improve the product.”
  • Make them aware that you will be quiet most of the time
  • Instruct users to speak while working
  • Avoid explaining or defending the product
  • Avoid answering questions, rather ask, “What do you think?”

6.- Analyze the findings

  • Review by task
  • How many participants ran into the same issues?
  • What the user was trying to do vs. What the user did
  • Which tasks were most (un)successful? Why?
  • Study how the user reacted (emotions or expressions)
  • Are users successful, but slow?

7.- Iterate

It is important to include User Testing in you development sprints to keep learning from your users and building the right features for them.

Benefits of usability testing

This text is extracted from minute 40:29
  • Validate features
  • Prioritize backlog
  • Discover a need for new features
  • Reduce rework
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