Using rapid prototyping to validate your travel app

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Fulfilled Users Make a Profitable Business

One of the goals of any travel app is to create a positive experience for users, to help them intuitively at various touchpoints during their travels. To be sure that your ideas work perfectly in the hands of your users,Validation is critical for companies of any size and at any stage of the product development process.

According to localitycs.com’s abandonment rate study, 24% of users abandon an app after having just one or two bad experiences. This behavior heavily affects the business goals of the any app, sometimes leading to its failure.

Increase the likelihood of your app’s success by being proactive rather than reactive. Rapid Prototyping helps product teams turn potentially bad experiences into good experiences before launching.

You’ll learn

  • Why is it important to perform user validations
  • Types of rapid prototypes
  • How to design, build and run rapid prototypes

WEBINAR ASSETS

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Participants

Pedro Duarte

Web Developer

Miguel Medina

UX/UI Designer

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Using rapid prototyping to validate your travel app

One of the goals of any travel app is to create a positive experience for users, to help them intuitively at various touchpoints during their travels. To be sure that your ideas work perfectly in the hands of your users,Validation is critical for companies of any size and at any stage of the product development process.

According to localitycs.com’s abandonment rate study, 24% of users abandon an app after having just one or two bad experiences. This behavior heavily affects the business goals of the any app, sometimes leading to its failure.

Increase the likelihood of your app’s success by being proactive rather than reactive. Rapid Prototyping helps product teams turn potentially bad experiences into good experiences before launching.

You’ll learn

  • Why is it important to perform user validations
  • Types of rapid prototypes
  • How to design, build and run rapid prototypes

Participants

Pedro Duarte

Web Developer

Miguel Medina

UX/UI Designer

WEBINAR SUMMARY

Webinar Slides

Why Is Validation Crucial when Building an App?

This text is extracted from minute 2:25

24% of users abandon an app after having just one bad experience. 63% of users visit an app less than 10 times.

The main problem is that most user experience issues are only identified after a release.

What Is User Validation?

This text is extracted from minute 8:15

User Validation is a technique that allows you to identify the improvements needed in your product before it is built. It helps you,

  • Understand your users’ real needs
  • Identify what’s wrong or missing
  • Save time, money and effort

How Can Rapid Prototyping Help Your Travel App?

This text is extracted from minute 9:35

A great method to validate your products is Rapid Prototyping. It is a methodology used during the early stages of the product development process to test new ideas faster.

Steps to Rapid Prototyping

This text is extracted from minute 10:02
  • Build the prototype
    • Define the scope of what you want to validate
    • Define the fidelity of your prototype. It could be a paper, wireframe, or high fidelity mocks prototype.
  • Test the prototype
    • Gather the right users to get accurate and valuable feedback. Recruit from five to seven participants and avoid family and friends.
    • Run feedback sessions to validate your app with interviews or usability testing. To prepare for the sessions create a short scripts to define what you want to discover. During the session always ask why and take as many notes as you can.
  • Interpret feedback
    • Gather all your notes to find patterns in the information. It is important to look for the big picture and don’t take the feedback literally.
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