How to Structure Your App's Content to Lower Abandonment Rate

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Fulfilled Users Make a Profitable Business

You will learn how to improve the Content Strategy of your app to lower the abandonment rate and boost up your business. We will discuss some of the techniques to structure and validate the content, navigation, and visual architecture of your app.

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Participants

Misael León

Product Designer

Axel Valdez

Designer

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How to Structure Your App's Content to Lower Abandonment Rate

You will learn how to improve the Content Strategy of your app to lower the abandonment rate and boost up your business. We will discuss some of the techniques to structure and validate the content, navigation, and visual architecture of your app.

Participants

Misael León

Product Designer

Axel Valdez

Designer

WEBINAR SUMMARY

Webinar Slides

What Is the Abandonment Rate in Mobile Apps?

This text is extracted from minute 2:46

Average apps lose 77% of their daily active users within the first 3 days.

In 30 days it goes up to 90%.

In 90 Days it’s over 95%. It’s crazy.

Most Common Problems in Mobile Apps that Lead to a High Abandonment Rate

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Known Issues

  • Performance
  • Content structure
  • Interaction & usability issues
  • Security
  • Communication

How to Structure Your Apps Content to Lower an App’s Abandonment Rate

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Know your vision.

  • Define the vision you are trying to accomplish with your product.
  • Define your target audience and the particular problem you are solving for that audience.
  • Figure out how to know when you have solved the problem for the users.

Know your architecture

  • Structure content the way people expect to find it

Know your content

  • Know your users and the way they come to your application
  • Plan content accordingly
  • Learn from your users’ habits
  • Prioritize

Know your recurrence

How to Implement Object Oriented Design to Structure Your Content

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It is a framework where you contrast how people think vs how we build products. When interacting with the world, we think of objects. Things that are tangible and we can manipulate. When someone thinks about food they are thinking of recipes, ingredients, restaurants, etc.

When we start to design interfaces and web applications we think of actions, browse, compare, select, or buy. We lose track of how people are planning to manipulate these objects.

When developers start building this applications, they go back the way people think. They use object-oriented programing. When a user interacts with your application, they are looking at objects and actions they can do to with these objects. Understanding this is a key element to structure content the way people expect to find out.

Object-Oriented Design (OOD) allows you to take advantage of user’s mental model toward objects, to design an application. OOD will help you define the complete architecture even before writing a line or code. It consist on,

  • Objects. Start with the objects users will manipulate in your applications
  • Content. Define the content each object will contain. What needs to be present for the object to be an object?
  • Metadata. It is the secondary information that describes the object. It is information people can use to filter the object, it is not essential.
  • Action. Define the actions that can be performed with or to the object.  

At this point you will start seeing the relationships between objects.

This exercise will let you have a clear understanding of every element in your application. It allows every person involved in the product development process to understand what they need to build.

How to Use Content to Create a Habit in Your Users

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  • Identify the internal and external triggers that makes your users come back.
  • Identify the actions the user needs to make to consume a piece of content. The simpler, the better.
  • Define the rewards users may get when interacting with the application.
  • Understand the amount of work users need to invest to get a reward from using your application.
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