How Service Mapping Leads to Personalized Trips

How Service Mapping Leads to Personalized Trips

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Build Personalized Experiences

Personalized experiences provide the sort of engagement that makes a users feel in control to build an authentic trip from the moment they start planning it. Your goal as a travel company is to predict what customers want, the way they wanted and when they need it. That is not an easy task, but mapping your service will help you lead to action items to offer a personalized experience to your travelers.

In this webinar you’ll learn:

  • What is personalization in the travel industry
  • What is Service Mapping and how it helps to build personalized experiences
  • 5 Step Guide to Service Mapping
  • Plan action items with your team to improve your organization process

If you want to know more you can read this related blogpost. You can also send your questions ahead for the Q&A session at

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Denisse Gutierrez

UX Researcher at Nearsoft

Erik Flowers

Co-founder at Practical Service Design