Understanding what a user wants, their limitations, needs and emotions will shape the way your product is developed.
Making sure users have a pleasant interaction with your product
Saving you time and money by eliminating re work
Preventing errors when implementing the software
Generating features that are actually useful
Validating system functionality according to the user’s mental model
Listning to your users allows you to build only what is necessary and gives you a validated approach.
We conduct 1 on 1 feedback sessions with your target audience to know what your product is currently telling your users. We interact with them to avoid assumptions and gain certainty. Users can’t really tell you what they want until you get who they are.
On the other hand, every product is unique and has different challenges. Therefore we do not treat them the same.
There is no magical key to unlocking the best product feedback from users. Based on your specific challenges we will select the most appropriate UX Research Method.
You end up with honest and objective feedback from your own users.
Absolutely. Analytics are a great way to track how your product faces your target audience. Tracking tools may tell you the what, where and when, but there is something missing, the WHY?
Why are people not converting? Why aren’t they engaging with my product? Why are they leaving after a specific page? Why aren’t they making any purchases?
Through UX Research can answer these questions and incorporate the needs, hopes and dreams of your users into your products.