The Love and Break up Letter

A personal letter written to a product often reveals profound insights about what people value and expect from the objects in their everyday lives.

The Love and Break up Letter PROCESS

Gather Participants

Gather from 5 to 7 participants.

Ask Participants

Ask participants to spend no more than ten minutes writing a letter (usually, longer time frames will make participants over-think its contents).

Ask for volunteers

Ask for volunteers to read their letters out loud in front of the other participants.


Capture recordings of participants reading their letters on video: both the participants’ expressions and voices provide non verbal cues that the letters alone do not.

Why is it useful?

Gets at the heart of what people feel during those moments of connection with a product. People get to write about their feelings about how, when, and where the relationship with a product turned sour.