Business Origami

Understanding users’ needs and turning them into amazing product experiences

Business Origami PROCESS

Paper Cotouts

Make paper cutouts to represent the different parts of a system or service. They can be very general, for instance cutouts of a single person to represent a specific actor, and a group of people to represent an organization or community


Arrange them on a horizontal whiteboard and ask participants to show relationships between actors and organizations on a given scenario.

Mark Interactions

Mark all the possible interactions from one area to another.


Make emphasis on the value exchanged at each interaction.

Why is it useful?

Power comes from participation. Since this a direct, hands-on tangible artifacts method, it is easy for everyone to contribute without requiring diagramming skills or following any flowchart conventions. Business Origami is a powerful research method for modelling and understanding complex services.