I had to the opportunity to attend UX Week 2016 and I was delighted to find out about a new approach to engage with our users.

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Experience Storymapping uses a storytelling approach to create exciting products and services.
It’s a way to map the points of a story to draw your audience in, interest them, and keep them engaged over time.

This is a new approach and it’s becoming more popular with the UX community. Learn more about it.

An Exciting Story

A story is a series of connected events forming a sequence. For thousands of years we have made sense of the world through stories. This technique is especially useful for design since humans naturally experience the world through stories.

Narrating a sequence of events in Experience Storymapping can be based on different frameworks. The most popular that you probably already know are a narrative arc, hero’s journey, plot diagram, etc.

Why a Story?

All stories contain three plot points: a beginning, a middle and an end.

Characters and a source of conflict must drive the narrative. Just as with a reader, these are key to engaging with customers as well.

The story format makes it easy for your users to identify themselves with the characters you’re proposing. The narrative language itself can communicate the true value of your product or service.

Stories can also be measured when they are designed with business goals in mind. You can test for user acquisition or conversation and even brand awareness.

What is the Process of Creating a Story?

Every story has these three essential parts that can’t be overlooked,


What Are the Different Kinds of Experience Storymapping?

Why Use Experience Storymapping

Because it helps you and your team to,

Experience Storymapping and Agile Stories

Agile Stories tell about requirements from the point of view of a user. Together, they are arranged in a shape that tells the big picture of how the product will be developed.

Experience Storymapping, on the other hand, tells how users will engage and interact with your product or services.

Who is Experience Storymapping for?

Short answer: EVERYONE!

Creatives, designers, developers, managers, entrepreneurs, and anyone who is responsible for ideating, creating, and communicating ideas and products that people consume and interact with.


This is just an overview of Experience Storymapping. Give it a try to see if it works for you and your team.

For more you can contact me at darvayo@nearsoft.com or check out Donna Lichaw’s helpful site for more cues.