Many products and services are launched into the market with hopes of success. And then reality happens: people are not using it.  The usual symptoms are,

This happens when products don’t tackle the real issue they are trying to solve.

Design Thinking helps you get over your assumptions and figure out what the real problem is.

What is Design Thinking ?

Design Thinking is methodology that functions as a solving problem approach by empathizing with users, and building solutions based on real needs.

It has become very popular thanks to the success of companies, such as IBM, Google, Marriott, Pepsi and Capital One, to mention a few.

These companies have changed the way they approach problems through Design Thinking. They have created innovative solutions and have achieved great impact for their business.

How Design Thinking Works


By conducting User Research we get to observe and understand our end users. This allows us to gather qualitative feedback that will help us have a new perspective towards the problem we are trying to address.


Defining the problem will highlight the touchpoints your users have with your product or service. Then you can identify the opportunity areas that will help you create possible solutions.


Brainstorming is crucial to generate as many ideas as possible. It should help boost your creativity and generate ideas that will actually address your user’s real needs.


Prototyping will help us find out which elements in your design work and which ones have room for improvement.


Try your prototype with your users to validate your solution. There is always room for improvement, and it is a good  practice to keep testing your ideas.

Repeat the whole Design Thinking process to keep boost your product or service.

Benefits of Using Design Thinking

When you integrate Design thinking into your organization’s process you will see problems in a whole different light.

Effective Solutions to Complex Challenges

Understand really well what you are dealing with.  Untangle the mess for your users.  Talk to the people who are experiencing the problem.

Boost Creativity

Create as many ideas as possible. Good ideas will trigger greater ones, and lead you to innovations.

Understand Your Users

Doing this will get you a clear idea of how things really are from their perspective, and understand their motivations.

Get Over Assumptions

You need to observe what people really do. Understand what they are experiencing, and empathize with your end user.


Design Thinking is a proven good practice among successful organizations. Embracing this process will give you a competitive advantage to innovate and solve complex problems.

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Learn more about Design Thinking

Watch our webinar: How Design Thinking Can Impact your Business.