User Research

How to Reach Female Solo Travelers, the Biggest Market in the US

Women are the most powerful consumers in the world. They influence all kinds of markets, especially the travel industry. American women represent 65% of solo journeys.

Why Millennials Don’t Trust Your Hotel App

The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting on social media.

Here is How to Do User Research in Agile Teams

The key to thrive in the competitive environment is without a doubt to focus on the User Experience.
People simply won’t pay money for a product that doesn’t fit their needs.
Don’t let people’s misconceptions and lack of understanding keep you from doing User Research in your Agile Team to create world class products.