Women are the most powerful consumers in the world. They influence all kinds of markets, especially the travel industry. American women represent 65% of solo journeys.
The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting on social media.
The key to thrive in the competitive environment is without a doubt to focus on the User Experience.
People simply won’t pay money for a product that doesn’t fit their needs.
Don’t let people’s misconceptions and lack of understanding keep you from doing User Research in your Agile Team to create world class products.