Usability

How Can AI Create Better Experiences

AI can help you understand the needs of users. It also helps you know how they behave with every little element of a product—you will learn more with every interaction. As a result, instead of just solving a problem, a product will be able to delight the user and to create new paths for conversion […]

How Usability Problems Affect Your Mobile Bookings

You spent a lot of time and effort “going mobile.” You finally have your offering out there, in the hands of all those mobile phone users. But, are they using it? Does it satisfy your travelers needs?