AI can help you understand the needs of users. It also helps you know how they behave with every little element of a product—you will learn more with every interaction. As a result, instead of just solving a problem, a product will be able to delight the user and to create new paths for conversion […]
When developing software products the earlier you identify usability issues the better. It is cheaper to make changes in that design phase that once the product is live. Yet, “50% of a programmers’ time during IT projects is spent doing rework that is avoidable” – Human Factors.