Remote User Research enables us to reach a greater audience and get insights from end-users located anywhere in the world. It represents a significantly lowering in the costs of usability testing. Allows us to gather more accurate results, and with the help of technology and social media, great conversations can happen with users all around the globe. Which at the end, translates into richer and meaningful results.
In a ever constant changing industry as it is Retail, where experience means everything, is crucial to innovate and identify (even before the user realizes) the needs and activities necessaries to make out their purchase journey a memorable experience. In this episode you’ll learn about how the User Experience Strategy has an impact on your […]
Travel is an industry that is always changing and evolving. New technologies are opening new opportunities for startups, organizations, and large corporations that are building software solutions.
Technology plays a big role in the evolution of the Travel Industry. Now, the way travelers plan, purchase and travel is a challenge for travel companies.
Today more than ever companies need to be ahead of the game to keep up with technology, their competition, and changes in the market. A key element to success is the team you will build along the way.
In an era of big data, we have tons of information about the modern traveler lifestyle and behaviors. But we do not necessarily know how to make informed business decisions to improve the travel experience. In this episode of People & Business Podcast, we talk with Nick Vivion, Senior Brand Journalist at Sabre. He shared […]
To be relevant, a Rewards Program must be tailored to a customer’s’ lifestyle. Unfortunately, traditional metrics are not enough. In this episode of People & Business Podcast, we talk with Alastair Simpson, Design Manager at Atlassian for JIRA and Bitbucket, and Isaac Lopez, Product Manager at Nearsoft. They shared their experiences on the concepts of […]
In this episode of People & Business Podcast, we talk with Jeff Gothelf, author of “Lean UX” and “Sense and Respond.” He shared practical advices on how to integrate User Research and Agile practices to create a culture of continuous learning.
Anyone can have an idea for a product. The real challenge is to build products that people love and use.
In this episode of People & Business Podcast, we talk with Laura Klein, author of “Build Better Products” and “UX for Lean Startups.” She shared a practical guide on how to improve the development process in six steps in order to build useful, usable, and desirable products.
OKRs system has been a popular method for aligning personal and business goals. Intel started the practice, Google popularized it, and others like Linkedin and Twitter have benefited from it.
In this episode of People & Business Podcast, we talk with Christine Nathaniel, Director of Customer Success at 7Geese. She shared her expertise on how to implement OKRs and why is it important to be clear on how personal objectives tie to company results.
Design thinking has been a popular topic in the software industry for the past couple of years. Companies such as Google have implemented this framework to innovate and solve challenges collaboratively.
In this episode of the People & Business Podcast, we talk with Travis Neilson, Interaction Designer at Google. He shared his process of implementing Design Thinking in his everyday work and why is it important.
The Most Innovative Companies from 2016 are examples of organizations that are disruptive through creativity. However, there are still many others that are struggling, focusing on revenue, instead.
In this episode of the People & Business Podcast, we talk with Ingo Rauth, Innovation researcher and Design consultant. He shared interesting insights from his research in Design and Innovation Management of how companies can solve some of the most common challenges by developing their capability to innovate.
We’ve been hearing about organizational Culture since the late nineties. Very powerful tech companies have adopted this philosophy such as Twitter, Google, Facebook, Netflix and others.
Culture is not only about perks, but it’s a strategic business model that any organization can implement to increase their revenue and grow. Still, the biggest challenges company leaders face, is fear. Fear of the unknown, fear of the different.
In this episode of the People & Business Podcast, you will hear from Traci Fenton, Founder and CEO of Worldblu. WorldBlu is the largest global network of companies committed to freedom and democracy in the workplace.
In this podcast Traci discusses what it takes to build your own company culture and how it can lead to a successful business.