The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting on social media.
You spent a lot of time and effort “going mobile.” You finally have your offering out there, in the hands of all those mobile phone users. But, are they using it? Does it satisfy your travelers needs?
In the HBO series Silicon Valley, the team celebrates their 500,000th download but soon after realize that they have less than 10,000 active users. Just 2% and “is really, really bad.”
This is a common problem. In the blink of an eye, you can go from being at top of the world to Death Valley.
Worse, you don’t even know why!