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Using rapid prototyping to validate your travel app

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Build a World Class Team and Reach the Finish Line

People & Business Podcast
latest post Today more than ever companies need to be ahead of the game to keep up with technology,...
Today more than ever companies need to be ahead of the game to keep up with technology,...

How to Improve Flight Booking with Personalized Search

Personalization
latest post It is no longer enough to display flight results to provide air travelers with a seamless search...
It is no longer enough to display flight results to provide air travelers with a seamless search...

Data-Driven Evolution in the Travel Industry

People & Business Podcast
latest post In an era of big data, we have tons of information about the modern traveler lifestyle and...
In an era of big data, we have tons of information about the modern traveler lifestyle and...

How Service Mapping Leads to Personalized Trips

Travel
latest post Travel brands must provide personalized experiences that give users the content they want, the way they wanted,...
Travel brands must provide personalized experiences that give users the content they want, the way they wanted,...

The Impact of Time to Value for Rewards Programs

Business
latest post To be relevant, a Rewards Program must be tailored to a customer’s’ lifestyle.  Unfortunately, traditional metrics are...
To be relevant, a Rewards Program must be tailored to a customer’s’ lifestyle.  Unfortunately, traditional metrics are...

How to Increase Customer Loyalty in the Travel Industry

Travel
latest post The Travel Industry is at an all time peak for travelers looking for new adventures. The 2017...
The Travel Industry is at an all time peak for travelers looking for new adventures. The 2017...

How to Structure Your Content to Win Online Bookings

Travel
latest post Most booking sites share the same core functionality to help users book a trip. Yet not all of...
Most booking sites share the same core functionality to help users book a trip. Yet not all of...

How to Adopt a Culture of Continuous Learning

People & Business Podcast
latest post In this episode of People & Business Podcast, we talk with Jeff Gothelf, author of “Lean UX”...
In this episode of People & Business Podcast, we talk with Jeff Gothelf, author of “Lean UX”...

Here is How to Do User Research in Agile Teams

User Research
latest post The key to thrive in the competitive environment is without a doubt to focus on the User...
The key to thrive in the competitive environment is without a doubt to focus on the User...

6 Steps to Build a Product People Love:

Business
latest post Anyone can have an idea for a product. The real challenge is to build products that people...
Anyone can have an idea for a product. The real challenge is to build products that people...

Improve UX to increase Conversions and Loyalty in Travel and Hospitality

Travel
latest post New trends are affecting how successful companies such as Expedia, Trip Advisor, booking.com, and Google Travel are...
New trends are affecting how successful companies such as Expedia, Trip Advisor, booking.com, and Google Travel are...

Objectives and Key Results

Business
latest post OKRs system has been a popular method for aligning personal and business goals. Intel started...
OKRs system has been a popular method for aligning personal and business goals. Intel started...

Design Thinking in Your Work Life

People & Business Podcast
latest post Design thinking has been a popular topic in the software industry for the past couple of years....
Design thinking has been a popular topic in the software industry for the past couple of years....

How Design Thinking Can Impact your Business

Design Thinking
latest post Design Thinking allows you to have great insights of the people who are actually going to use...
Design Thinking allows you to have great insights of the people who are actually going to use...

Embracing Innovation

Business
latest post The Most Innovative Companies from 2016 are examples of organizations that are disruptive through creativity. However, there...
The Most Innovative Companies from 2016 are examples of organizations that are disruptive through creativity. However, there...

How to Increase Your Mobile App’s Engagement

Mobile
latest post In the HBO series Silicon Valley, the team celebrates their 500,000th download but soon after realize that...
In the HBO series Silicon Valley, the team celebrates their 500,000th download but soon after realize that...

Building a Democratic Culture in Your Company

Business
latest post We’ve been hearing about organizational Culture since the late nineties. Very powerful tech companies have adopted...
We’ve been hearing about organizational Culture since the late nineties. Very powerful tech companies have adopted...

How to Increase User Engagement: Analytics + UX

Business
latest post Google Analytics can tell you WHAT, WHERE and WHEN about the data. But there is something missing,...
Google Analytics can tell you WHAT, WHERE and WHEN about the data. But there is something missing,...

Everybody Wins with Value Centered Design

Business
latest post I had the opportunity to attend the UX Week 2016. I learned a lot at this event,...
I had the opportunity to attend the UX Week 2016. I learned a lot at this event,...

How Storytelling Can Inform Design

Storytelling
latest post I had to the opportunity to attend UX Week 2016 and I was delighted to find out...
I had to the opportunity to attend UX Week 2016 and I was delighted to find out...
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