Blog We help software companies accelerate their business by powering up their user experience

Build a World Class Team and Reach the Finish Line

By Sandra Vazquez June 8, 2017

Today more than ever companies need to be ahead of the game to keep up with technology, their competition, and changes in the market. A key element to success is the team you will build along the way.

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How to Improve Flight Booking with Personalized Search

By Misael León May 17, 2017

It is no longer enough to display flight results to provide air travelers with a seamless search experience.
Airlines and travel brands must be aware of how customers search for a flight, when, where, and what is truly motivating them.

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Data-Driven Evolution in the Travel Industry

By Denisse Gutierrez May 3, 2017

In an era of big data, we have tons of information about the modern traveler lifestyle and behaviors. But we do not necessarily know how to make informed business decisions to improve the travel experience. In this episode of People & Business Podcast, we talk with Nick Vivion, Senior Brand Journalist at Sabre. He shared […]

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How Service Mapping Leads to Personalized Trips

By Denisse Gutierrez April 18, 2017

Travel brands must provide personalized experiences that give users the content they want, the way they wanted, and when they want it. Following what your competition is doing is not an option.

Here’s a guide on how to start building a personalized experience for your customers.

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The Impact of Time to Value for Rewards Programs

By Misael León March 7, 2017

To be relevant, a Rewards Program must be tailored to a customer’s’ lifestyle.  Unfortunately, traditional metrics are not enough. In this episode of People & Business Podcast, we talk with Alastair Simpson, Design Manager at Atlassian for JIRA and Bitbucket, and Isaac Lopez, Product Manager at Nearsoft. They shared their experiences on the concepts of […]

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How to Increase Customer Loyalty in the Travel Industry

By Diana Arvayo March 2, 2017

The Travel Industry is at an all time peak for travelers looking for new adventures. The 2017 trends predict users are now trying to get to very remote places, travelling as far as they can.
This is a challenge for travel sites, accommodating their current booking process to fit this new needs and retaining users until they checkout.
Here are some tips to understand your users and create a loyal relationship with them.

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