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Help your team achieve their goals faster with an efficient Design System

Business
latest post Most of us have already heard about Design Systems and how they are beneficial for our team,...
Most of us have already heard about Design Systems and how they are beneficial for our team,...

Innovation in Tech Travel

People & Business Podcast
latest post Bringing innovation to the Tech Travel industry is very, very challenging. Only a few companies have the...
Bringing innovation to the Tech Travel industry is very, very challenging. Only a few companies have the...

Optimize Your Conversion Funnel with A/B Testing

A/B Testing
latest post I often hear clients wanting to do A/B testing hoping it will solve all their UX problems...
I often hear clients wanting to do A/B testing hoping it will solve all their UX problems...

The Role of User Research in Software Companies

People & Business Podcast
latest post The world is changing pretty fast and technology is absolutely on the forefront of that. Whether you’re...
The world is changing pretty fast and technology is absolutely on the forefront of that. Whether you’re...

How to Evaluate Designs with Visual Heuristics

User Experience
latest post Designers are often exposed to design critiques and feedback from our clients and teammates. In my experience,...
Designers are often exposed to design critiques and feedback from our clients and teammates. In my experience,...

Level Up Your Product Design

User Experience
latest post Video games are one of my favorite things. I grew up playing them and learning from them....
Video games are one of my favorite things. I grew up playing them and learning from them....

Top 3 Usability Problems in Software Products

Usability
latest post When developing software products the earlier you identify usability issues the better. It is cheaper to make...
When developing software products the earlier you identify usability issues the better. It is cheaper to make...

A Brief Inquiry Into User Experience

User Experience
latest post I interviewed ten experts from the UX Team at Nearsoft and asked them to explain UX in...
I interviewed ten experts from the UX Team at Nearsoft and asked them to explain UX in...

About Psychology And Design

User Research
latest post The eye sees only what the mind is prepared to comprehend. – Robertson Davies, Tempest-Tost Design is an...
The eye sees only what the mind is prepared to comprehend. – Robertson Davies, Tempest-Tost Design is an...

How to Design a Successful eCommerce Business

Business
latest post By the end of 2019 there will be 1.92 billion digital buyers. That’s roughly 25% of the...
By the end of 2019 there will be 1.92 billion digital buyers. That’s roughly 25% of the...

How to Cook Wireframes Sketches

Prototyping
latest post And not burn your journal trying Designing wireframes is like cooking, when you’re practiced in the craft...
And not burn your journal trying Designing wireframes is like cooking, when you’re practiced in the craft...

Ins and Outs of Remote User Research

People & Business Podcast
latest post Remote User Research enables us to reach a greater audience and get insights from end-users located anywhere...
Remote User Research enables us to reach a greater audience and get insights from end-users located anywhere...

The Good, the Bad, and the Ugly about Figma

Prototyping
latest post When putting together a roundup of UI design tools, it’s difficult to know which one is more...
When putting together a roundup of UI design tools, it’s difficult to know which one is more...

6 Considerations to Attract Young Bleisure Travelers

Travel
latest post Having fun activities mixed in with your business trip is not an unthinkable option anymore. A new...
Having fun activities mixed in with your business trip is not an unthinkable option anymore. A new...

Say Less, Mean More: The Importance of Good Copy in UX

Storytelling
latest post A word is mightier than the sword, particularly in UX. Words can be the difference between making...
A word is mightier than the sword, particularly in UX. Words can be the difference between making...

UX Investing Equals Better Business

Business
latest post A positive user experience plays an important role in converting users into paying customers. We all can...
A positive user experience plays an important role in converting users into paying customers. We all can...

The impact of UX Strategy in organizations

People & Business Podcast
latest post In a ever constant changing industry as it is Retail, where experience means everything, is crucial to...
In a ever constant changing industry as it is Retail, where experience means everything, is crucial to...

Top Challenges for Telemedicine Apps

Medical
latest post The number of patients using telemedicine apps has more than doubled from 2017 to 2018. Telemedicine is...
The number of patients using telemedicine apps has more than doubled from 2017 to 2018. Telemedicine is...

Code Makes Better UX Designers

Design Thinking
latest post Imagine a software product that looks and behaves exactly as you imagined it.  This is possible with...
Imagine a software product that looks and behaves exactly as you imagined it.  This is possible with...

Loyalty Isn’t Dead

Travel
latest post The Global Business Travel Association (GBTA) estimates that corporate travel spending will reach $1.6 trillion in 2020....
The Global Business Travel Association (GBTA) estimates that corporate travel spending will reach $1.6 trillion in 2020....

Top UX Trends in 2019

Design Thinking
latest post I’ve gathered some of my favorite UX trends for 2019, including a mix and match from several...
I’ve gathered some of my favorite UX trends for 2019, including a mix and match from several...

How Can AI Create Better Experiences

Artificial Intelligence
latest post AI can help you understand the needs of users. It also helps you know how they behave...
AI can help you understand the needs of users. It also helps you know how they behave...

How a UX Designer Can Impact the Quality of Your Product and Business

Business
latest post What do the top mobile apps in the US market have in common? The answer is simple....
What do the top mobile apps in the US market have in common? The answer is simple....

Millennials Trip-To-Toe Travel Experience

Travel
latest post When booking travel you’ll need to know what Millennials are searching for. They are not interested in...
When booking travel you’ll need to know what Millennials are searching for. They are not interested in...

Top Traveler Behavioral Trends in 2018

People & Business Podcast
latest post Travel is an industry that is always changing and evolving. New technologies are opening new opportunities for...
Travel is an industry that is always changing and evolving. New technologies are opening new opportunities for...

How to Reach Female Solo Travelers, the Biggest Market in the US

Travel
latest post Women are the most powerful consumers in the world. They influence all kinds of markets, especially the...
Women are the most powerful consumers in the world. They influence all kinds of markets, especially the...

Why Millennials Don’t Trust Your Hotel App

Blog
latest post The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting on social media.
The media has portrayed millennials as tech-hungry consumers, looking for adventures, and posting on social media.

User Experience Challenges in the Travel Industry

People & Business Podcast
latest post Technology plays a big role in the evolution of the Travel Industry. Now, the way travelers...
Technology plays a big role in the evolution of the Travel Industry. Now, the way travelers...

How Usability Problems Affect Your Mobile Bookings

Mobile
latest post You spent a lot of time and effort "going mobile." You finally have your offering out there,...
You spent a lot of time and effort "going mobile." You finally have your offering out there,...

Using rapid prototyping to validate your travel app

Prototyping
latest post To build great products you must provide a positive experience that helps users solve problems in an...
To build great products you must provide a positive experience that helps users solve problems in an...

Build a World Class Team and Reach the Finish Line

People & Business Podcast
latest post Today more than ever companies need to be ahead of the game to keep up with technology,...
Today more than ever companies need to be ahead of the game to keep up with technology,...

How to Improve Flight Booking with Personalized Search

Personalization
latest post It is no longer enough to display flight results to provide air travelers with a seamless search...
It is no longer enough to display flight results to provide air travelers with a seamless search...

Data-Driven Evolution in the Travel Industry

People & Business Podcast
latest post In an era of big data, we have tons of information about the modern traveler lifestyle and...
In an era of big data, we have tons of information about the modern traveler lifestyle and...

How Service Mapping Leads to Personalized Trips

Travel
latest post Travel brands must provide personalized experiences that give users the content they want, the way they wanted,...
Travel brands must provide personalized experiences that give users the content they want, the way they wanted,...

The Impact of Time to Value for Rewards Programs

Business
latest post To be relevant, a Rewards Program must be tailored to a customer’s’ lifestyle.  Unfortunately, traditional metrics are...
To be relevant, a Rewards Program must be tailored to a customer’s’ lifestyle.  Unfortunately, traditional metrics are...

How to Increase Customer Loyalty in the Travel Industry

Travel
latest post The Travel Industry is at an all time peak for travelers looking for new adventures. The 2017...
The Travel Industry is at an all time peak for travelers looking for new adventures. The 2017...

How to Structure Your Content to Win Online Bookings

Travel
latest post Most booking sites share the same core functionality to help users book a trip. Yet not all of...
Most booking sites share the same core functionality to help users book a trip. Yet not all of...

How to Adopt a Culture of Continuous Learning

People & Business Podcast
latest post In this episode of People & Business Podcast, we talk with Jeff Gothelf, author of “Lean UX”...
In this episode of People & Business Podcast, we talk with Jeff Gothelf, author of “Lean UX”...

Here is How to Do User Research in Agile Teams

User Research
latest post The key to thrive in the competitive environment is without a doubt to focus on the User...
The key to thrive in the competitive environment is without a doubt to focus on the User...

6 Steps to Build a Product People Love:

Business
latest post Anyone can have an idea for a product. The real challenge is to build products that people...
Anyone can have an idea for a product. The real challenge is to build products that people...

Improve UX to increase Conversions and Loyalty in Travel and Hospitality

Travel
latest post New trends are affecting how successful companies such as Expedia, Trip Advisor, booking.com, and Google Travel are...
New trends are affecting how successful companies such as Expedia, Trip Advisor, booking.com, and Google Travel are...

Objectives and Key Results

Business
latest post OKRs system has been a popular method for aligning personal and business goals. Intel started...
OKRs system has been a popular method for aligning personal and business goals. Intel started...

Design Thinking in Your Work Life

People & Business Podcast
latest post Design thinking has been a popular topic in the software industry for the past couple of years....
Design thinking has been a popular topic in the software industry for the past couple of years....

How Design Thinking Can Impact your Business

Design Thinking
latest post Design Thinking allows you to have great insights of the people who are actually going to use...
Design Thinking allows you to have great insights of the people who are actually going to use...

Embracing Innovation

Business
latest post The Most Innovative Companies from 2016 are examples of organizations that are disruptive through creativity. However, there...
The Most Innovative Companies from 2016 are examples of organizations that are disruptive through creativity. However, there...

How to Increase Your Mobile App’s Engagement

Mobile
latest post In the HBO series Silicon Valley, the team celebrates their 500,000th download but soon after realize that...
In the HBO series Silicon Valley, the team celebrates their 500,000th download but soon after realize that...

Building a Democratic Culture in Your Company

Business
latest post We’ve been hearing about organizational Culture since the late nineties. Very powerful tech companies have adopted...
We’ve been hearing about organizational Culture since the late nineties. Very powerful tech companies have adopted...

How to Increase User Engagement: Analytics + UX

Business
latest post Google Analytics can tell you WHAT, WHERE and WHEN about the data. But there is something missing,...
Google Analytics can tell you WHAT, WHERE and WHEN about the data. But there is something missing,...

Everybody Wins with Value Centered Design

Business
latest post I had the opportunity to attend the UX Week 2016. I learned a lot at this event,...
I had the opportunity to attend the UX Week 2016. I learned a lot at this event,...

How Storytelling Can Inform Design

Storytelling
latest post I had to the opportunity to attend UX Week 2016 and I was delighted to find out...
I had to the opportunity to attend UX Week 2016 and I was delighted to find out...
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