We work as partners and if your business succeeds, so does ours.
The UX team was so helpful for us because a lot of times you need a fresh, 3rd party eyes to really get valuable feedback. It's very easy to get too used to your UX and start making bad decisions based on your own feelings.
It is very easy to get too used to your own UX and UI. You start making bad decisions based on your own feelings. Working with the UX Team was extremely useful to get objective feedback on our product.
Design thinking has been a popular topic in the software industry for the past couple of years. Companies such as Google have implemented this framework to innovate and solve challenges collaboratively.